Integrations

Send Webhook Leads to Surefire CRM

The common Surefire CRM webhook workflow is inbound lead data flowing into Surefire, not a public Surefire event webhook flowing outward.

Capture the original request first, enforce the available trust boundary, then route and replay from durable evidence.

How the integration works

  • Public search results expose a create-or-update contact action rather than native Surefire webhook triggers.
  • FastHook can receive, inspect, deduplicate, and transform the original lead webhook.
  • Surefire CRM API access may depend on an approved partner or account integration.
  • The final write can use an authorized automation connector until a direct API destination is available.

Setup

  1. Create a standard FastHook WEBHOOK source for the lead producer.
  2. Validate the sender and normalize email, phone, name, source, and consent fields.
  3. Route the accepted event to an approved Surefire CRM connector or partner endpoint.
  4. Record the source event ID and resulting Surefire contact reference for auditability.

Production notes

  • Do not claim that Surefire publishes a native outbound webhook contract without account-specific documentation.
  • Confirm mortgage-data permissions, consent, and retention requirements.
  • Avoid creating a SUREFIRE_CRM source type until an authentic provider callback can be verified.

Related documentation